Brand refresh for NDRC, an early stage investor company that runs accelerator programmes for startups.
The old brand had become diluted and fragmented over the past few years. All materials were programme led and the core message was not clear.
I moved away from the old tagline “Making Ventures Happen” to “Best Place to Start” reinforcing that NDRC is the best place to go to if you have an idea for a business. The colour palette of blues and greens adds to the concept of nurturing and growth. It allows for variety but consistency.
Overall creating a simpler, unified brand that is straight to the point.