Brand refresh for NDRC, an early stage investor company that runs accelerator programmes for startups.
The old brand had become diluted and fragmented over the past few years. All materials were programme led and the core message was not clear.
I moved away from the old tagline “Making Ventures Happen” to “Best Place to Start” reinforcing that NDRC is the best place to go to if you have an idea for a business. The colour palette of blues and greens adds to the concept of nurturing and growth. It allows for variety but consistency.
Overall creating a simpler, unified brand that is straight to the point.
Identity and Editorial
Solick is a new makeup magazine founded by Tee Elliott. Her vision for a creative space for makeup was surprisingly rare in such a commercial sector. She wanted to inspire other artists and feature their work.
The logo was created by stripping back the anatomy of the letters and then rebuilding them to create a new identity for the type. Imagery plays a vital role in the overall identity as it showcases the work and captivates throughout the visual collateral.
The idea for the magazine design was to reflect a gallery space. Clean and open to showcase artistic work of the contributors. It had to work in a digital and print space with no drop in quality, legibility or experience.
Magazine design by Michelle Walsh.
Branding and Identity for Dublin based company Aftering; an online platform to help you prepare and plan for the loss of a loved one.
Naturally, the solution required a sensitive approach due to the subject matter. A conscious effort was made to visualise a new aesthetic for a well-worn occupation.
To introduce this new narrative, the logo was set in lowercase to represent how death isn’t necessarily the end. The elimination of some of the anatomy of each character expresses the intangible, yet ever present, nature of the memory of the person.
The use of photography within the identity reinforces the idea that death is part of nature and is integral to a new visual approach in this industry.
This project has been added to the 100 Archive 2014.
"Our Model Works"
Printed book for NDRC's 2015/2016 Annual report.
One colour print with an embossed cover.
Proposed branding for a dating app.
Illustrations based on the tv show "Stranger Things".
Event design and application
My concept was based on the idea of the science of success at NDRC. To begin, I substituted the original scienti c elements in the periodic table of elements with the NDRC values. These values are core to their mentoring methods which have enabled so many Irish success stories.
The chemical elements are the fundamental building blocks of our world, so naturally I could visualise the NDRC values as the foundation for successful startups.
As a progression from this idea, and in celebration of the past participants of the program, I created another table for the event. Utilising the visual language of the periodic table, I was able to categorise 118 of the past Alumni companies that have come through NDRC by their market sector.
The same style carried through all the materials for the 12th Lift Off event, from the poster to the individual team boards.
My entry for the ICAD Upstarts Programme application
THE BRIEF: Your brief is to rebrand The Pet Rock or a useless item of your own invention/choosing (this can be anything from Air Guitar Strings to Open-toe Wellingtons) and design a suite of branded materials to complement and/or market the product.
THE SOLUTION: EGO Repair kit contains hand pump, plasters and single use emergency pin.
Featured in the publication "Color Code Branding & Identity"
A Zine I designed for Anna’s Anchor EP “Oak Street”
Created after a summer of playing dive bars in Montana, Anna’s Anchor is the indie Alt/Rock project of Limerick musician Marty Ryan (Going 90).
Listen at http://annasanchor.bandcamp.com/
Grace Coakley (Zine design, Waiting Impatiently and 19th & Oak Artwork)
Ramsey Beyer (Cover Artwork): www.everydaypants.com
Nino Werner (Corners Artwork): www.ninowerner.com
Conor Campbell (House Is Full Artwork): www.facebook.com/conorcampbellartist
Event design and application
Over an intensive 12-week period called LaunchPad, participants receive micro-seed investment and support with every aspect of their business as well as a fast track to attracting follow- on investment. At the end of the 12 weeks the teams have the opportunity to pitch to investors at the end of year LiftOff event.
In this case it’s LiftOff 8. The concept is based around the Lucky 8 Ball and each team has a positive predication. Design materials for the event included:
- A1 Posters
- A1 Team Boards
- Gift Bags
- Ident to open the event
ICAD UpStarts exhibition piece
L.I.E Life Is Expression
After being cryogenically frozen for 20 years, I have woken up in the year 2035. The world is dark but has survived the apocalypse. Very few humans have survived. Creatures who have been born out of this harsh environment have high standards and hold all the power to survival. They are in control. They know little of what has been before and I cannot understand them.
Their society and power is based on the fact no one acts irrationally or emotionally. What can I offer them as a human in order to survive? How do I communicate to them?
As they are in control I want to enlighten them on how to bring human-expression into this new world by giving them the tools which will allow the creatures to express themselves more openly and emotionally. The objects consist of a spray can that represents art, a candle that casts shadows for storytelling and a drum for music.
Inevitably this will lead to emotional decision making. This species thrives on being rational and well thought out. Introducing emotional thinking will lead to irrational behaviour and their society will fall, leaving the remaining humans back in control.
A definition is seen on the side of each object in the 5 most common languages on earth; Spanish, Hindi, Arabic, Chinese and English in hope there is some knowledge of human verbal communication.
I also looked to past forms of visual communication that transcend cultural and verbal language. I used Isotype (a method of showing social, technological, biological and historical connections in pictorial form) to communicate how to interact with each item. The result is in the control of the creatures.
According to The Film Experience, auteur theory holds that “a film bears the creative imprint of one individual,the director” and that it “is taken to reveal the personality of its director.” It suggests that a director may have a signature style, or ‘stamp,’ that permeates his or her body of work. My final year project explored two very different Auteurs from two different eras.
Alfred Hitchcock can be deemed one of the original Auteurs. This book visualises his directorial characteristics using typography.
Anderson has been regarded as an new age auteur with his own unique detailed technique. The second book embodies Anderson’s style using his movie “The Royal Tenenbaums” as an example.
Branding and Identity for Dublin based company Culture Ark
Culture Ark is a digital preservation cloud storage service for the cultural heritage and arts market. They help galleries, libraries, archives, artists, designers and museums promote, preserve and protect the work in the collections.
The goal was to establish a distinct brand appeal through its accessibility and forward- thinking approach to the content. The identity had to be adaptable to the various content and to allow the work to remain central.
Personal project shared on Instagram
Pages from my current sketch books.